In five years, these types of projects will be the norm. No one will touch a development that is not sustainable.
Donaldson, a first-time developer with a background as a real estate agent, is making a bet that Tennessee homebuyers are ready (after decades of encouragement) to take a chance on geothermal systems, the environmentally friendly technology that advocates say can cut utility bills in half or more.
His venture, the 51-home Masters View subdivision on the outskirts of Mt. Juliet, is drawing an array of pro-geothermal businesses to a project that they believe could convince builders, buyers and other developers that geothermal systems are worth the investment and are good for the environment.